BENEFITS OF ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING

Artificial intelligence is dramatically improving the efficiencies of our workplaces and can augment the work humans can do. When AI takes over repetitive or dangerous tasks, it frees up the human workforce that involves creativity and empathy among others. AI makes it possible for machines to learn from experience, adjust to new inputs and perform human-like tasks, from chess-playing computers to self-driving cars, which rely on deep learning and NLP. AI has not just transformed the technological world, but has impacted the marketing world in a massive way. A digital marketing company cannot think of applying an SEO strategy that is not influenced by AI, in order to be a success.

So, how is AI transforming the face of digital marketing? Technological advancements have seen a sea change in the way we comprehend and perceive things today. Our online shopping experience to the basics of the daily lives, AI has not left any life untouched. Today Is the time to implement AI-marketing strategies into your business and massively benefit from them.

RELATIONSHIP BETWEEN AI & DIGITAL MARKETING

The future is not far away when we’ll be experiencing a Smart cyborg showcasing business solutions on the virtual interactive simulator. Coming a long way from being hesitant to implementing AI strategies into marketing ventures to today’s times, seasoned Digital Marketing Agencies in Gurgaon like Qwerty Brand Solutions have mastered the art of maximizing business profits for their clients and building a credible brand image. International brands like Nike, Amazon have successfully implemented AI in their marketing strategies and yielded great results. Incorporating fashion AI store helped to streamline the fashion retail experience for customers. This also enabled the companies to boost customer engagement and sales. Amazon led the realm by using AI to support dynamic pricing & implemented personalized recommendation system, which gave their customers an immense customized experience based on their browsing behaviour, past purchases, etc. incorporating these strategies gave these brands a competitive edge and boosted their product sales. These interesting case-studies are a proof that utilizing AI in Digital marketing can be extremely beneficial and convenient as well.

Allow us to list some of the benefits of AI driven Digital marketing to entice those marketers who’re still dicey to implement it in their business plans:

1. UNDERSTANDING YOUR AUDIENCE BETTER

AI allows you easy implementation of dedicated marketing campaigns to target audience, boosting customer satisfaction & engagement. This also leads to a hike in customer conversion rate.

2. INCREASED PRODUCTIVITY

It helps with convenient automation of repetitive tasks which saves a lot of time, resources & increase productivity.

3. EFFECTIVE MARKETING

You can device a more effective digital marketing strategy using AI-driven data analysis & services, hence putting an end to assumptions while marketing.

4. INCREASED ROI

Helps you create better-performing content, which leads to targeted digital marketing campaigns, resulting in a heightened ROI.

5. IMPROVED USER EXPERIENCE

Best SEO company would definitely incorporate AI as it helps you serve the right content to the right audience as consumers are more likely to be driven towards brands implementing AI in their marketing strategies.

No doubt, AI has dramatically changed the way businesses interact with their audience or customers for that matter. This also leads brands and marketers to manage and retain new customers as well. Having talked about the benefits, let’s understand easy steps to implement AI digital marketing in your business:

CHATBOTS

Alexa is essentially a chatbot as it extends the voice assistant’s utility beyond household premises. Chatbots help in customer engagement as is evident & answers most of the questions with human-like conversation.

PERSONALIZED PRODUCT RECOMMENDATIONS

A woman shopping for a new colourful dress would definitely be suggested by the shopping website about the variety and the designs that are available with them for her. Personalized product recommendations help serving the customers better, is a targeted marketing strategy & saves on money & time.

AI-POWERED WEBSITE BUILDERS

Using AI, you can easily build websites based on user data and how they interact with your content. From the content blocks to colours, all is taken care by AI-powered website builders like-The Grid, FireDrop, Wix ADI, etc.

ENHANCED SHOPPING EXPERIENCE

Many brands have started to experiment with the augmented reality to improve their shopping experience, which eventually helps in offering a better visual experience of the products. This also helps the customers to decide which product is better for them & leads them to a purchase. A recent advancement could be a Virtual fitting room.

FINAL WORD

Artificial intelligence is impacting the future of virtually every industry and every human being. However, it still has a long way to go in terms of becoming more efficient and convenient. AI has acted as the main driver of emerging technologies like Big data, robotics & IoT and will continue to act as a technological innovator for the foreseeable future.