We think of social media and SEO as two separate things, but they are actually two seeds in the same pot. The two are connected in some way. And only a social media agency in Gurgaon can help you maintain that communication and balance.
SEO is also not something that a lot of marketers pay attention to on social media. And the main reason is that the marketer doesn't get it. How do SEO and social media go together? Your SEO expert can look into the ways you can make your life more valuable.
But the truth is that SEO moves can get a boost from social media. And there are many ways. And if you think the only thing you can do is share your content on social media, you are wrong. You are killing your SEO.
If you don't use social media and SEO together, you might be putting your organic brand recognition and content traffic at risk. And you need that traffic if you want to grow in a way that can be scaled.
But luckily, there are only a few ways to make sure that your social media and social strategy work well together. And these tips can help you get the most out of every time you use social media.
So, how does your social media strategy hurt your SEO, and what can you do to fix it?
Getting links is getting harder and harder.
People don't always give social media as much credit as they should. And, even though it is one of the main points of contact, it does not always get the same credit for conversions. Second, it's not credited to the backlinks either since your blogger can see your post.
But that's not true because social media is a good way to get backlinks. Marketers use this method a lot to get content shared on social media and on high-traffic sites.
The number of shares and the effect they have are more important than the number of shares themselves when it comes to SEO. It means it won't matter if you get 1,000 shares on social media, but only 999 of them are from low-profile sites.
The goal of using social media to get backlinks is to get people to see your content. And in front of the people who run blogs that get millions of visitors every day.
You find it hard to optimise your profiles.
One of the biggest mistakes in social media that could hurt rankings is not taking the time to make profiles as good as they can be. And this can change how people see you. If you can't optimise your profiles, you might get fewer clicks, social shares and organic visitors.
People like to bid on brand-name PPC terms because of this. They wanted the highest SERP so that they could get search queries and clicks from all the big brands.
What does your CEO think about how you market your business?
Most CEOs think that social media is best for building a reputation and making connections with customers, but not as a core marketing strategy.
These are the things that move a set of metrics toward sales and conversions. It's not what marketers want; they want people to spend as much time as possible using clicks, impressions and shares. They are sick of hearing about how social media could be used to get the CEO on board.
So, in general, why do you think CEOs might lose interest in social media? A lot of it depends on how nicely it can link social media metrics with metrics that are important to the CEO, as well as conversions and sales. Many CEOs think that marketing should affect how much money they make.
They said that their top three priorities were getting more customers, making more sales and finding sales leads. If they can't see how social media affects what they care about most, it's not surprising that it's hard to get them to see how important it is.
But there are more than enough reasons why having a social media plan can help your business.
Social media marketing is affordable.
Facebook traffic costs $0.13 per click on average and is highly targeted.
Google Adword costs $1 to $2 for each click, but you may pay 20 times more.
Social advertising's broad parameters let you reach your niche demographic. If you don't use social media for marketing, you're overpaying.
Consumers will always want to have access to their brands.
Do you know that the average individual checks their phone 150 times a day? Since people are hooked on technology, they expect to be able to get to brands quickly and easily. But because they don't have a plan for social media, these users feel stupid.
So, if you're not sure if a social media strategy is right for you, talk to our team of experts at QWERTY, one of the social media marketing companies in Gurgaon.