LEADING MARKETING CHANNELS FOR BRANDS TO PRIORITIZE IN 2022
In today’s times, visibility is very important for long market standing. If you’re seen on the online platforms, you’re definitely thriving. As they say, “Jo dikhta hai, wo bikta hai” thoroughly relates to every business enterprise today. And after all, if no one sees your content, they definitely won’t come. This is why it’s important to understand marketing channels and which ones you should use to leverage your content marketing goals. Relevant content creation and distribution of that content are equally important. Digging into the importance of digital marketing services, many businesses have gotten the understanding that without these innovative marketing tactics, no business can survive nowadays. While the decision to use specific channels should come from your audience insights, it’s essential to understand the value of different channels.
A broad division of Marketing channels looks like:
WEBSITES & BLOGS
EMAIL MARKETING
VIDEO MARKETING
SOCIAL MEDIA
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POPULAR MARKETING CHANNELS ARE:
SOCIAL MEDIA
Topping the list, we have social media and it goes without saying that social media has a wider outreach to a variety of customers. The focus on social media likely centres around the fact that 4.41 billion people worldwide will be using social media by 2025. When using social media, trends that marketers typically choose to leverage are short-form video content and influencer marketing.
WEBSITES/ BLOGS
When it comes to websites and blogging, the two-work hand in hand, blogging helps businesses to generate brand awareness, drive traffic to the website, convert into leads and most importantly establish themselves as a source of credible authority. When you create your blogs keeping SEO tactics in mind, you’re likely to meet your marketing needs as you’ll surface in SERPs when customers make queries related to your business content.
EMAIL MARKETING
While you may associate email marketing with newsletters, you can use it for B2C type content like personalized communications, time-relevant notifications like product launches and sales & cart abandonment emails for reminders. Email is an owned media channel and customers may unsubscribe from oversaturation.
OMNI-CHANNEL MARKETING
Research shows that 92% of marketers leverage more than one channel and 81% leverage more than three. What do you think? Whose prospects would be more when thinking about business lead generation and expanded customer base. Of course, the latter. The truth is all good channels get saturated over a period of time. The year 2022 will see brands prioritizing all channels and going more omni-channel, that’s the only way to stay relevant, competitive and in the market playground. A strategy that many marketers leverage with omni-channel marketing is content repurposing, with 82% of social media marketers repurposing content across various social channels.
VIDEO MARKETING
Gone are the days when marketing was restricted to print only. Now is the time to invest in video marketing as it boosts conversions, improves ROI and help businesses build relationships with audience members. 69% of consumers prefer to learn about the product or service of a brand through video. While creating videos, short-form content takes the cake and it plans to increase investments in the strategy for 2022. Among many social media channels, Instagram is ranked at the top of the list for effective video marketing.
INFLUENCER MARKETING
As is evident from its name, it refers to when a business collaborates with a popular creator in their industry to put out advertisements or specific pieces of content. Leveraging influencers to meet your marketing goals proves beneficial in generating brand awareness and increases social proof.
SEARCH ENGINE OPTIMIZATION
Search engines are the leading converting marketing channels and simply means that optimizing all of your business existing channels will likely bring traffic and increase conversions. Qwerty Brand Solutions, a leading digital marketing company in Gurgaon help to build a thriving organic presence online by implementing the pillar-cluster model into blogs, hence signalling Google about your page’s authority.
PODCAST MARKETING
The demand for audio content has exploded so it’s worth investing in podcasts that develop a unique relationship with your audience as episodes feel conversational. The market for podcasts would increase tremendously looking forward at 2022.
WORD-OF-MOUTH MARKETING
People trust other consumers more over marketers as marketers have an agenda and the promote their products and services to generate sales, whereas customers will provide a worthy rave review. WOM marketing doesn’t just have to be face-to-face. This marketing strategy could be encouraged by creating a customer experience that meets audience’s needs and provides top-notch customer service.
FINAL WORD
Customer is the king and as we all know that audiences are likely to be diverse for any business, so why not invest and collaborate with different marketing channels that create multiple points of contact, leading to lead creation and conversions.