Case Study: EDUCATION ADVISORY FIRM | QWERTY
Background:
Education Advisory Firm, an online education platform, sought to enhance its lead generation efforts to boost enrolment in its courses. To achieve this goal efficiently, they partnered with Qwerty, a leading digital marketing agency, to design and execute a targeted lead generation campaign.
Objective:
The primary objective of the campaign was to generate a substantial number of high-quality leads within a specified budget, ensuring a significant portion of these leads were qualified prospects interested in Education Advisory Firm courses.
Approach:
Qwerty devised a multi-faceted digital marketing strategy tailored to the Education Advisory Firm’s target audience. Leveraging a combination of social media advertising, content marketing, and search engine optimization (SEO), Qwerty aimed to maximize their reach and engagement with potential students. The campaign was meticulously planned and executed to optimise performance and ROI.
Strategy:
- Targeted Advertising: Qwerty conducted thorough market research to identify their target audience's demographics, interests, and behaviours. Leveraging this data, Qwerty designed highly targeted advertising campaigns across various digital platforms such as social media, search engines, and display networks. These ads were optimised to reach the right audience segments and drive traffic to the Education Advisory Firm’s landing pages.
- Content Marketing: Qwerty developed a content marketing strategy focused on creating valuable and engaging educational content relevant to their target audience. This included blog posts, articles, infographics, videos, and webinars that showcased the benefits of their courses and provided valuable insights to potential students. By consistently delivering high-quality content, Qwerty aimed to establish the Education Advisory Firm as a thought leader in the online education space and attract organic traffic to its website.
- Lead Magnet Creation: Qwerty created compelling lead magnets such as webinars, and templates related to their course topics. These lead magnets served as valuable resources for potential students, enticing them to provide their contact information in exchange for access. Qwerty ensured that the lead magnets were well-designed, informative, and aligned with their brand messaging to maximize their effectiveness in capturing leads.
- Lead Nurturing: Qwerty implemented a lead nurturing strategy to engage with leads at various stages of the buyer's journey and guide them towards enrolment. This involved personalized email marketing campaigns, automated follow-ups, and targeted content recommendations based on the lead's interests and interactions with their website. By nurturing leads with relevant and timely communication, Qwerty aimed to build trust, address concerns, and ultimately facilitate conversions.
Results:
Total Leads Generated: Rs. 3,206
Total Cost: Rs. 371,672.21
Qualified Leads: 30% of total leads
| Name | Total amount (1 year) | Total Leads (1 Year) | Total Qualified Leads | Qualified Percentage | Cost Per Lead | Total Converted Leads | Conversion Percentage (of Total Leads) |
|---|---|---|---|---|---|---|---|
| Number | 3,71,672.21 | 3206 | 962 | 115.9 | 96 | ||
| Percentage | 30% | 3% |
MONTHLY LEAD GENERATION AND COST BREAKDOWN:
| Month | Total Lead | Cost Per Lead | Cost |
|---|---|---|---|
| Jan | 147 | 76.98 | 11,316.15 |
| Feb | 276 | 98.21 | 27,105.24 |
| Mar | 364 | 140.1 | 50,997.40 |
| April | 192 | 109.67 | 21,057.02 |
| May | 216 | 99.66 | 21,526.64 |
| June | 335 | 95.73 | 32,070.68 |
| July | 342 | 103.71 | 35,469.76 |
| Aug | 242 | 106.24 | 25,709.72 |
| Sept | 263 | 114.04 | 29,991.23 |
| Oct | 166 | 183.74 | 30,500.07 |
| Nov | 133 | 199.85 | 26,579.55 |
| Dec | 530 | 111.98 | 59,348.75 |
| Total Months | Total Number of Leads | Average Cost Per Lead | Total Cost |
| 12 | 3206 | 115.93 | 3,71,672.21 |
TOTAL LEADS CHART:
PER MONTH AMOUNT SPENT:
Analysis:
The graph illustrates the performance of the Education Advisory Firm's lead generation campaign by Qwerty over one year. Each data point represents the number of leads generated in a specific month, with the line depicting the cumulative total. The graph demonstrates the steady growth of leads throughout the year, culminating in an impressive total of 3,206 leads.
Analysis:
Qwerty's strategic partnership with the Education Advisory Firm, resulted in a highly successful lead generation campaign, exceeding expectations in terms of both quantity and quality of leads generated. By leveraging targeted digital marketing tactics and closely monitoring campaign performance, Qwerty helped them to achieve its objectives and position itself for continued success in the competitive online education market. The collaboration between them and Qwerty serves as a testament to the power of strategic digital marketing partnerships in driving tangible business outcomes