Today, most of our social interactions are infused with visuals- snapping a quick photograph to text to a friend, posing at a bar for a selfie or killing time while scanning through newsfeeds filled with photos and videos. The impact of the rise of visual content on social networks is most apparent on Instagram. Many brands are scrambling to understand how to best use Instagram as it’s rise has been astronomical. Visual is where the attention and retention lie and hence, Instagram has been making long-term strides towards millions of success stories. Brands and marketers have raced to capitalize on the immense growth of social platform and many are successfully learning the skill to sell on Instagram. And you’re not getting the complete benefit of social commerce trends and Instagram as you don’t know the real secret to using these photos for marketing & your own business goals. You as a business need to understand the art of nailing the power of Instagram photos and using them in marketing materials across channels.
- Via Instagram photos, you connect with customers across multiple channels
- Re-use marketing materials: Work smarter instead of harder- Leverage the photos as marketing images on your site or ads on Instagram
- Attract engaged traffic: Build a community that comes back time and again
- Boost your marketing with user generated content (customers’ photos)
- Don’t market blindly: Know how content will perform ahead of time
Instagram marketing services are the most popular deal every business group wants to crack as it has shown the highest business growth since the beginning of pandemic. Instagram pictures are by nature, aspirational, hence showing us a peek into a life we’d like to lead. People generally post the best moments of their lives & are considered special. On Instagram, there’s really well-made, visually aesthetic photos that show us things we wish we had & lives we wish we had. Instagram advertisements are really well-constructed & meant to make us want the items shown in them, by putting in the context of an enviable lifestyle.
Instagram photos also build trust. Oftentimes, Instagram photos are created by customers & curated by brands. These customer-created Instagram pics convert as they build customer trust in potential buyers’ online shopping experience. If not dictate, these definitely influence the decision of the future customer, hence proving to be extremely influential.
“THE TRUTH IS, YOU’LL NEVER SUCCEED AT SELLING ON THE PLATFORM IF YOU DON’T UNDERSTAND HOW TO CREATE & CURATE THE RIGHT KIND OF PHOTOS.”
Figuring out visual commerce on Instagram requires understanding the type of images, videos & graphics that work on the platform. As a leading Instagram advertising agency, a company is responsible for deploying the best-in-class tactics to reap the highest credibility and benefits for their clients. Being vouched as a seasoned digital marketing agency in Gurgaon, Qwerty Brand Solutions design the best digital marketing plan to scale your business growth manifold. By conducting well-thought-out multi-channel social media campaigns that go viral, we get you the leads, sales and brand recognition that your business needs to grow exponentially. Qwerty is an ace facilitator for high-quality Instagram marketing for business, yielding hiked ROI.